Direct Mail is a powerful medium for making first contact with potential donors and for getting that all-important first response. CSDM has helped clients to recruit over 300,000 new donors in the last 3 years and the company has special strengths and insights in this field of direct mail. The medium is also highly effective in nurturing ongoing support and for introducing donors to new ways of becoming involved with a charity. Direct mail is especially effective when integrated with telephone and digital communication with established donors.

Recruiting New Direct Mail Donors

CSDM supports new donor recruitment programmes with the following services:

1. Design of new direct mail literature (which we call "direct mail packs") to acquire new donors and prize draw entrants.
2. Market testing of new direct mail packs
3. Selection, analysis and testing of mailing lists
4. Supervision of printing and mailing, response handling and data processing
5. Preparation and analysis of statistical summaries of the results
6. Development of thank you letters to acknowledge new donors

Developing Higher Levels of Giving

CSDM develops a programme of regular communications to convert one-off givers into repeating and committed supporters, higher level donors and legacy supporters.

This comprehensive individual giving programme ensures that every donor is treated respectfully and appropriately and is only asked for donations which are in line with our understanding of that person's means and potential to give.

In this way we build a stable, secure and broad based platform of individual giving which will be consistent and reliable year on year.