Children with Cystic Fibrosis - Prize Draw Programe
This programme has recruited over 40,000 prize draw players in 12 months, each contributing an average of £6. Prize Draw fundraising programmes like this enable charities to target a fresh and new constituency of direct mail donors.
Children with Cystic Fibrosis Donor recruitment and retention programme
This start up programme has recruited over 30,000 new cash donors to the charity in 12 months at break-even and excellent retention and repeat donation rates. This charity has enjoyed a Year 1 cash surplus from this start-up direct mail programme - unusual in the industry these days. The charity had no direct mail donors before CSDM was appointed.
Brain Research Trust
The highly respected medical research charity The Brain Research Trust appointed CSDM to help it make a safe entry into direct mail fundraising. Over 20,000 new donors have been recruited in the space of just 6 months - a spectacular achievement creating an excellent platform for a strong individual giving programme.
The Pony Sanctuary
The Pony Sanctuary appointed CSDM to set up a complete individual giving programme from scratch. A combination of prize-oriented and conventional direct mail was recommended and over 300,000 direct mail packs were sent in the first year of the campaign. The response rate has never dropped below 5%.
Mission Direct
This Christian charity that sends volunteers work among the worlds poorest to build clinics, classrooms, orphanages and other vital infrastructure appointed CSDM to help it start up a direct mail fundraising programme. In its first very successful year over 25,000 new donors have been recruited at very close to break even. The charity has been able to generate over £70,000 in net funds in its first year of direct mail fundraising with CSDM, demonstrating that the long break- even periods often discussed among the charity direct mail community are not inevitable.